Mecca relaunching bingo club

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The relaunch of the Mecca Bingo club in Luton, England, will take place next month, the bingo chain reported yesterday.

The company said that a new surge in admissions had taken place since the country’s bingo clubs began to reopen in May.

“As part of a wider rebrand created by design partners Keane Brands, Mecca Bingo is coming back to Luton with a new modern look and feel, an enhanced bingo experience both in club and online, as well as a wider selection of live entertainment nights, bands, bottomless brunches and pop-up partnerships.

“This relaunch will open the doors to Mecca’s most vibrant venue yet and offers bingo fans the chance to experience the new and the unexpected as the much-loved brand celebrates its 60th birthday.”

General manager Tim Perry said: “As part of Mecca Bingo’s rebrand, we have committed significant time and investment in reconsidering the meaning of bingo within the entertainment industry and what customers want.

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“That is a truly immersive experience, providing our guests with everything that bingo has to offer and going beyond what they expect.”

Mecca Bingo operates 70 venues across the UK.

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