Mecca Bingo has announced a new contract with ITV to become the official bingo partner of the popular UK panel show, Loose Women.
The agreement saw the launch of an exclusive Loose Women themed bingo game room, available only at www.meccabingo.com, from yesterday (Monday, April 3).
The online 50-ball bingo room will see players match Loose Women topics to win cash prizes. It also offers a range of features including Bingo Bestie, which will pair players up to double their chances of winning, and Everyone Wins, where the jackpot will be split between all the players.
Players will also be able to take a spin on the‘Loose Women Fee Winner Spinner for the chance to win free bingo or a cash prize.
The sponsorship coincides with a recent refresh of Mecca’s TV advertising campaign. Building on previous campaigns, the ads shows bingo fans enjoying playing online at meccabingo.com in a variety of locations, reinforcing the message that bingo can be enjoyed anywhere.