London now a fear-free destination

Coming to the UK for the ICE London show should no longer hold any health questions for the overseas trade, asserts the chief of the UK’s Association of Event Organisers.

Chris Skeith (pictured), CEO of the organisation, went on record this week as underlining the lessons coming from the successful pandemic measures implemented by the British authorities.

Skeith’s AEO represents companies that organise a total of 1,700 trade and consumer events throughout the world.

He believes that the relaxation of the British Government’s Covid regulations and the further easing of travel restrictions from February 11 demonstrate that UK-based shows are open for business and providing a Covid-secure welcome to visitors and exhibitors from all over the world.

Stuart Hunter, managing director of Clarion Gaming, said: “Those planning to attend ICE London, which is regarded by events professionals as one of the UK’s pre-eminent business exhibitions, should be encouraged and reassured that many shows are already running safely and effectively in venues across the UK and have generated a hugely positive response from buyers and sellers alike.

“With AEO research confirming that nearly seven out of 10 buyers (69 per cent) will recommend brands that they have engaged with at events, there’s no doubt that the return of in-person represents a major opportunity for businesses and industries to bounce back after a torrid two years.”