LeoVegas to operate in-house game studio Blue Guru Games

The LeoVegas Mobile Gaming Group has announced a brand-new game studio for the company. Through LeoVentures, Blue Guru Games has been created. LeoVegas will have the majority share of the new studio and use it to develop new and exciting online casino games. Exclusive content will be created via the studio for LeoVegas and games will also be developed and offered to other online operators.

The New Studio

From the very beginning, Blue Guru Games will have a team that has over two decades of experience in the gaming development sector. The team will use its experience and knowledge of LeoVegas to help in creating the new titles.

The Group’s own brands and other game operators will be able to benefit from the games developed in-house. The goal is to create at least 20 new titles in the next two years. LeoVegas Group CEO Gustaf Hagman commented that for quite some time, exclusive games have been created for LeoVegas with the help of external companies. Now is the time to take a step to develop the games on their own.

“Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers will truly enjoy. These may be everything from niche, local games for individual markets to broad international games.

Blue Guru Games also plans to create games and unique characters that will be used for marketing and create stronger brand loyalty among clients. Being able to create its own games will help the company to have a competitive advantage and provide a new stream of revenue over time.

LeoVegas already uses titles from 60 game providers, so the addition of Blue Guru Games content will provide even more titles on top of what is already offered. The first games by the new studio should be released by the end of this year.

Due Diligence Penalty

Just days before the studio announcement was made, details emerged regarding LeoVegas and a fine set by Sweden’s gaming regulator Spelinspektionen. The company was ordered to pay $238,100 after breaching due diligence protocols involving customers and anti-money laundering rules.

LeoVegas plans to appeal the decision. The ruling reportedly is based on operations when the online gaming market first launched in Sweden. The operator said it is continually working on developing policies to ensure compliance in the industry. LeoVegas said it had changed and updated its routines regarding customer due diligence before the investigation took place regarding the regulators claims.