Konami joins forces for sports betting

Konami Gaming and Bet.Works, a US-based sports betting platform provider being acquired by Bally’s Corporation, have announced the introduction of casino loyalty conveniences to sports betting.

Tightly-engineered interfaces between Bet.Works and Konami’s award-winning Synkros casino management system provide land-based casinos with the ability to easily validate age eligibility, automatically enroll online and mobile sign-ups into a loyalty programme and seamlessly award casino loyalty points for all wagers, whether placed online, via mobile device, at point-of-sale (POS), or at a kiosk.

Elite Casino Resorts has successfully launched these leading conveniences across its Elite Sportsbook and three Iowa gaming resort destinations: Riverside Casino and Golf Resort, Grand Falls Casino and Golf Resort and Rhythm City Casino Resort.

“At its core, Synkros is designed to empower casinos to grow and leverage the latest top technology available, through its robust, dependable, and scalable architecture,” said Tom Jingoli, executive vice president and chief operating officer at Konami Gaming.

“When we can work together to create more convenience for the player, more growth opportunities for the operator and more technology advancements for the industry, then everyone benefits.”