Kinguin sees 25% customer growth in one year as PC gamers hunt for better value games

Low6 Limited Inc (Low6), the award-winning leaders in sports gamification technology, announced today its first charity partnership with the Brewood, UK-based charity, Sporting Minds UK. The partnership will be a central pillar of Low6’s goal of raising awareness of organizations creating positive change in sports, and providing to young people to enable positive mental health through sport.

“We are delighted to be working with Callum Lea and the team at Sporting Minds UK as our charity partner for 2022,” commented Jake Johnson, COO of Low6. “Professional sports provide so much joy for all of us as fans, but the highly competitive environment can be very challenging mentally for all athletes. We recognize the gap and the importance of supporting the mental health of young athletes on their journeys in sport.”

“Myself and everyone at Sporting Minds UK are very grateful that Low6 have chosen us as their charity of the year for 2022,” said Callum Lea, Founder of Sporting Minds UK. “They have all been extremely supportive of the cause already and I can’t wait to see how they will go about raising funds and awareness for us throughout the year”.

According to Mind, a mental health charity in England and Wales, one in four people in the United Kingdom will suffer from mental health illness every year, with the most common forms being anxiety and depression. Having already provided assistance to over 1,000 athletes to date, Sporting Minds UK and Low6 seek to provide maximum awareness of the charity, and funding for the organization throughout 2022.

Through the partnership, Sporting Minds UK will be able to build further upon the work their team is already doing through one-to-one confidential support services, generating awareness of Sporting Minds UK through coverage on social media channels, as well as promoting merchandise and specialist group training sessions that can be taken up by athletes and teams. Sporting Minds UK’s current list of notable ambassadors include Somerset County Cricket Club player Will Smeed, Olympic gold medalist and six-time European champion Elinor Barker MBE, and Welsh rugby union winger Louis Rees-Zammit.

Related