Kambi Group and Rei do Pitaco Sign Major Agreement

These days, a lot is happening in the Brazilian gambling market. The newest information is about the agreement signed between Rei do Pitaco and Kambi technology.   

Rei do Pitaco will leverage its newest partner, so sports betting Kambi offers will be available in Rei do Pitaco’s fast-growing customer database. The app has about 13.6 million downloads, and this partnership will surely help the company gain even more fans.   

Leading companies on the market:  

Kambi Group plc is one of the leading sports betting partners in the world. When it comes to the Brazilian market, the largest daily fantasy sports operator is Rei do Pitaco. So, it’s not unexpected that two giants decided to join forces and deliver a fantastic sports betting experience.   

This multi-year partnership will help Rei do Pitaco leverage the technologies and services Kambi offers. Brazil is currently in the middle of the process of regulating sports betting, and the market will indeed become one of the largest regulated markets worldwide.   

Rei do Pitaco’s focus is on soccer, which is the most popular sport in the country. The operator’s app was launched in 2019, and it has become very popular since then. The database continues its growth, and sports betting is a fantastic addition to the company’s portfolio.  

Through this deal, Rei do Pitaco will deliver highly localized products to loyal customers. In it, Kambi’s highly customizable technologies and wide range of APIs and differentiation tools will be of great help. Kambi’s award-winning products, such as the Kambi Bet Builder, will also be included in the Rei do Pitaco’s offer.   

Investments that make everything better:  

A huge investment recently came to the Rei do Pitaco. The company has been using it to grow further and enhance its sports betting offer. One of the investors is Nigel Eccles, a technology entrepreneur, and FanDuel co-founder. He became the Chair of Rei does Pitaco last year. 

Kristian Nylén, Kambi CEO and Co-founder, said: “Brazil has the potential to become one of the world’s largest regulated sports betting markets so I am delighted Kambi has partnered with Rei do Pitaco, a company which I believe is uniquely positioned to gain a strong position in the country.  

“The talented people behind Rei do Pitaco have exciting and ambitious plans, so this agreement is a testament to the strength and flexibility of our sportsbook technology to be able to support those aims and enhances our position as the leading sportsbook partner in Latin America and across the world.”  

Mateus Dantas, CEO and Co-Founder of Rei do Pitaco, said: “We are pleased to have agreed this exciting sports betting partnership with Kambi. Through this new operation, we are confident of delivering a market-leading online sportsbook to our fast-growing customer database which will have access to an excellent and safe user experience on our platform.”