Kambi Group and LMG Gaming Sign Major Agreement for Sportsbook Access

Home » Kambi Group and LMG Gaming Sign Major Agreement for Sportsbook Access

Kambi Group and LMG Gaming have signed a partnership through which LMG’s brand, ApuestaPR, will gain access to Kambi’s sportsbook.   

A perfect growth opportunity for both companies: 

LMG Gaming is one of the subsidiaries of the Liberman Media Group, a large media company from Puerto Rico, so this will be a perfect growth opportunity for Kambi.  

This is a fantastic opportunity for ApuestaPR as well because this betting brand will have a chance to establish its position as the top sports wagering brand in the Puerto Rican market. Combining many of LMG’s Teleonce TV network’s marketing strategies and modern Kambi’s sportsbook technology is a massive step to enormous success for ApuestaPR.   

This company is planning on stepping up and positioning itself as one of the market leaders by using the wide range of marketing opportunities offered by this partnership. Teleonce television network is already popular, and on top of that, many celebrities and on-air talents will be there to enhance ApuestaPR’s television appearance.   

The first ApuestaPR offer is about mobile sports betting, but the company doesn’t plan to stop there. Its next step is to include a top-quality retail sportsbook solution for all of its Puerto Rico operators and players. It will be available via a vast network of Puerto Rican retail outlets.   

On a mission to create the most engaging sports betting product: 

Kristian Nylén, Kambi Chief Executive Officer and Co-Founder, said: “Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico.” 

He added that Teleonce, along with marketing tools and position in the market, will enable LMG to reach its target audience and offer an extraordinary betting experience to its players.   

Winter Horton, Partner at LMG Gaming, said: “We are very pleased to be partnering with Kambi for our ApuestaPR sports betting business in Puerto Rico.  

“After extensive research, the choice was clear, Kambi is by far the best-in-class sportsbook in the industry, and we are honored to build our business in Puerto Rico with them.”  

Horton is sure that Teleonce will help ApuestaPR become one of the leaders among the Puerto Rican sports betting platforms.   

Kambi Group is one of the top B2B providers of modern sports betting services. In its offer, the company includes everything from the front-end user interface to customer intelligence and risk management. Everything is placed on the software platform that is created and designed in-house.   

The company possesses offices in Malta, Australia, Denmark, Romania, Sweden, the UK, the USA, and the Philippines.   

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