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Kyodo News Digital, a subsidiary of the leading news agency in Japan, has signed a new multi-year partnership with Sportradar. Under the terms of the agreement, Sportradar will see its multi-sport API data services and Radar 360 product re-distributed to Kyodo’s media clients across Japan.

The multi-year deal will see both parties expand a relationship they have had since 2018, which will include the supply and support of a wide range of data from international competitions around the globe including baseball, basketball, soccer, rugby, tennis and golf.

“Offering accurate and reliable information is the cornerstone of our business and we are excited to be partnering with Sportradar to provide the market leading products and services to us and our clients,” Ryuichi Koie, General Manager of Sports Data Division at Kyodo News Digital, said.

Editors and clients will be able to access real-time NBA data through Sportradar’s Radar360 product. This is an innovative tool which allows users to access data through an intuitive interface and easily customisable queries, and includes the ability to create, modify and save custom reports and a myriad of offerings with custom views that allow the end user to choose the stats desired and isolate players and teams from different eras for a direct comparison.

Baseball fans will get exclusive data through the MLB Statcast offering from Sportradar, who are MLB’s exclusive distributor of real-time game statistics, across international markets. Statcast is a state-of-the-art tracking technology that allows for the collection and analysis of a massive amount of baseball data, in ways that were never possible in the past. This unprecedented access to data will help shape the offering Kyodo News is able to present to its clients.

“Media partners use our turnkey services to tell unique, data-driven stories. With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre-, in-, and post-game consumption. It’s a tremendous opportunity for us to partner with Kyodo News who are an established media outlet not only in Japan, but in the region,” Danny Fok, Head of Business Development, Asia at Sportradar, said.

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