The Point Casino and Hotel in Kingston, Washington, now has a unique digital signage installation featuring 12 suspended 2.9mm DSS Cubes from JCM Global.
The new DSS Cubes hang at various heights, starting at 10ft above the casino floor. Content on the Cubes will draw visitor foot traffic, announce casino promotions, create a welcoming environment and more.
The flexibility of the configuration allows The Point’s marketing team to maximise their creativity. The installation is the latest in the relationship between JCM and The Point. The casino utilises JCM’s UBA bill validators, GEN5 thermal printers and ICB Intelligent Cash Box system.
“The cubes look amazing,” said Sam J Cocharo, VP of ops and general manager. “The digital experience is unique and has created a lot of attention.
The chandelier of digital cubes creates energy on the casino floor that excites our players with its fabulous colourful displays. We are always pleased when we partner with JCM.”
“Our DSS Cubes are an innovative signage solution for casinos of all sizes,” JCM’s SVP of sales, marketing and operations, Dave Kubajak.
“Whether they are suspended or stacked, they create an unparalleled digital experience that enhances the guest experience. We are thrilled to be a part of The Point Casino, both in the slot devices and above the casino floor.”
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