Jamul Casino selects Passport Technology

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San Diego’s newest casino, Jamul Casino, has chosen Passport’s Lush loyalty and rewards platform and Mira player enrolment kiosks.

“We chose Lush for the combined enrolment functionality and flexibility in creating unique, robust campaigns while providing a fun, seamless experience for our guests,” said Kristel Nichols, director of marketing at Jamul Casino.

The HTML5, cloud-based loyalty and rewards platform, enables operators to customise an unlimited number of branding, gamification, virtual drawings, multipliers, and patron-specific promotions through Lush’s secure web application.

It also allows guests to benefit from self-service features like player club enrolment, card reprints, dynamic games, and offers through the Lush kiosk. With configurable gifting options and the Earn and Shop redemption portal, guests will also have the opportunity to redeem points instantly for e-gift cards, physical cards, real merchandise, or their inventory.

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“We couldn’t ask for a more collaborative and passionate customer than Jamul,” stated Diallo Gordon, principal – digital wallet, loyalty and innovation at Passport. “Jamul places a heavy emphasis on superior guest service, analytics, tier progression (customer acquisition and retention), and dynamic promotions to its Sweetwater Rewards program. This emphasis will be supported by the full Lush suite of products and allows Passport to augment and strengthen Jamul’s position as the most genuinely generous casino in the San Diego area.”

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