iSoftBet has launched Jackpot Tool, its flagship, data-driven, customisable player engagement solution that operators can tailor and apply to over 8,000 games including 150 top-performing iSoftBet titles to elevate engagement campaigns and enhance the player experience.
iSoftBet recently carried out comprehensive qualitative market research, focused on real money player focus groups seeking opinions on how engagement tools fit into existing gameplay today, and how they enhance the user experience.
It concluded that two main areas should be highlighted by providers: the value of a customised offering and giving players a choice.
Jackpot Tool enables operators to stand out in a highly competitive market, reduce internal investment, set budget controls and analyse player data to monitor and optimise performance thanks to its comprehensive back office. Jackpot Tool gives operators unlimited flexibility, improving gaming experiences for visible results.
Using the tool iSoftBet customers can create and configure any type of jackpot for any customer requirement. This ranges from progressive, multi-level and VIP to promotional and time and/or event based as well as include a host of configurable triggers and settings including hot jackpots, player targeting, cross licensee and much more.
During phase one of launch iSoftBet’s Jackpot Tool has proven to significantly boost player engagement generating 35% more spins on games with the tool compared to games without, while it also saw a 350% uplift in bets and 150% increase in active players.
Andrew Bonnici, Chief Product Officer, iSoftBet, said: “Creating great games is no longer enough. Today’s players demand amazing experiences and our new customisable Jackpot Tool, alongside our suite of advanced player engagement solutions, significantly elevates and enhances operator offerings and the customer experience.
“With players’ behaviour in mind, we have created a series of easy to integrate, customised solutions that present both choice and added value, keeping the players engaged and providing them with the experiences they want.”
Jackpot Tool is one of many iSoftBet player engagement solutions that includes Tournaments, Achievements, Free Rounds and Real-Time Data solutions.