There have been 1.25 million “customer interactions” across the US by MGM Resorts’ Responsible Gambling Program, the company has announced.
The programme, GameSense, attained the milestone coincidentally with the Problem Gambling Awareness Month. Launched in 2017, it focuses on positive, transparent and proactive conversations with players about how to gamble responsibly.
It was developed and licensed to MGM Resorts by the British Columbia Lottery Corporation and comes alive through personal interactions between guests and trained staff based at each property’s M Life Rewards desk.
In addition to speaking to trained employees, known as GameSense Advisors, guests also utilise interactive GameSense touchscreens and educational materials and other resources found at each property’s M Life Rewards Desk.