Industry to help plan ICE 2023

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A symposium is to be held to enable the industry to play a part in the planning for the next ICE trade show at ExCeL in February 2023.


The European Casino Association has partnered with show organiser Clarion to host the symposium on July 13 at Les Ambassadeurs Casino in Mayfair, London.

The event will draw on the experience, needs and insight of operators and games creators in order to plan how the casino sector can come back stronger after the Covid pandemic and to confirm its needs ahead of the ’23 event.

Stuart Hunter, managing director of Clarion Gaming, said: “We first spoke about the need to align industry thinking for ICE 2023 with the ECA leadership team at April’s event and subsequently fleshed out the format at the ECA’s Dealer Championship in May where we hosted a breakfast meeting for board members.

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“The symposium will bring operators and land-based suppliers together in a relaxed format, with the agenda for the day being created ‘live’ during the morning session.

“We are adopting the Open Space model, a format that’s driven by participants and which encourages open, honest and dynamic discussion around the current needs, pain-points and shared opportunities that the industry faces.

“After an initial panel session, individual groups will start their own discussions and agenda building . All the discussions and intelligence that’s generated informs and inspires the attendees directly.

“The output will be used to direct the vision for ICE London in terms of strategy, content, product mix, customer experience and onsite networking/meeting ideas.

“The symposium is an important part of our preparations for the return of the major land-based supplier brands to the ICE London show floor and will help us to maximise ROI on behalf of all of our customers.”

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Around 85 per cent of the stand space at ICE 2023 has already been booked nine months in advance of the show opening.

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