IGT gains lottery rights to Marilyn Monroe

Home » IGT gains lottery rights to Marilyn Monroe

IGT will be offering Marilyn Monroe-themed lottery games, following a multi-year agreement signed with Authentic Brands Group.


The omnichannel licensing deal with the Monroe Estate will include instant tickets, draw-based games and mobile and interactive games.

Said Jay Gendron, IGT COO lottery: “Marilyn Monroe is one of the most recognisable female entertainment icons in history. We will leverage the brand to create high-quality games across all lottery channels for our US and Canadian customers and their players.”

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