International Game Technology has appointed Joe Asher as president of sports betting, effective today, October 1.
Reporting to Enrico Drago, IGT’s CEO digital and betting, Asher will lead the ongoing expansion of the IGT PlaySports sports betting business in North American markets.
“The PlaySports sports betting solution is among the most widely used in the US, powering approximately 50 sportsbooks for 20 customers across 18 states,” said Drago.
“We expect continued growth in our PlaySports business and Joe Asher’s knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success.”
Asher joins IGT having recently served as CEO of William Hill US. He held this position from 2012, when the business was created, until it was sold to Caesars Entertainment in April 2021. Asher joined William Hill when it acquired Brandywine Bookmaking, a company he created as a start-up in 2008.