ICE owner embarks on £1m digital project

ICE trade show owner Clarion Gaming has just completed the first part of its £1m investment into its digital technology programme.

The plan is to help the international gaming industry to develop and explore commercial opportunities throughout the year. It has launched ICE Connect Europe (June 21-25) and ICE Connect North America (June 28-July 2) events to enable buyers and sellers to meet in digital space.

It has also unveiled ICE365.com that is to be launched on June 28 to provide free insight, data and analysis into the sector.

Clarion Gaming managing director Stuart Hunter (pictured) said: “ICE exists to help the industry achieve its commercial and business objectives. The investments that we have made in our digital armoury enhance our capabilities to enable members of the industry to access the power of the ICE brand with just a click.”

Hunter said that the content of ICE365.com would focus on key verticals, topics and subsets of the global gaming sector. “It will provide expert insights delivered across formats including reports, exclusive interviews with leading figures, unique data as well as video and live discussions. Each piece of content will be available on demand for stakeholders to access free of charge 24/7.”