ICE gaming show’s 2021 slogan revealed

Home » ICE gaming show’s 2021 slogan revealed

The new slogan for ICE’s upcoming exhibition campaign is “Together never felt so good” and it represents Clarion’s biggest marketing investment.

The creative theme will support the return of face-to-face gaming trade shows (February 1-3) in London at the ExCeL expo centre in the city’s Docklands.

Stuart Hunter, managing director of Clarion Gaming, said: “The industry has made important steps with regard to the return of in-person events, not least with September’s successful staging of iGB Live! in Amsterdam.

“That event demonstrated how much we have all missed the unique buzz and theatre of live events and how productive they are in facilitating connections and business opportunities.

“ICE London is the embodiment of all that is good about face-to-face and our theme captures what we have been missing since the last edition of ICE.”

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