Highlight Games Signs Partnership with Bee-Fee

AndaSeat, the UK- and Hong Kong-based gaming chair manufacturer,  has inked a partnership with the UK gaming team EXCEL ESPORTS. As per the deal, AndaSeat will become the Official Gaming Chair Supplier for EXCEL ESPORTS League of Legends Championship (LEC) team and BTXL, its Northern League of Legends Championship (NLC) roster.

EXCEL training facilities at Twickenham, LEC Berlin gaming house and the proposed London headquarters will soon receive the co-branded chairs and desks. The furniture, which will be marketed as EXCEL gaming chair an desk, will be available to fans and consumers too.

AndaSeat, which started out as a car seat manufacturer in Hong Kong, has carved niche with its cutting-edge research and development in the development of chairs and desk for gaming purposes.

Zhou Lin, CEO and Founder of AndaSeat, said about the deal: “We are very proud to be announcing our partnership with EXCEL ESPORTS. At AndaSeat, we believe that our products should be created  and developed ‘by the best for the best’, which is why we have decided to exclusively collaborate with EXCEL for their League of Legends team with our chairs and desks. Using our AD+ Design technology we can help EXCEL ensure their player’s health and comfort through their long training sessions and tournaments, and help them have the ultimate user experience.”

Patrick Collins, Head of Partnerships at EXCEL ESPORTS, added:

“We are thrilled to announce our partnership with AndaSeat At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space. The AndaSeat team have dedicated over a decade of research and development into designing the perfect gaming chair, using their impressive AD+ Design technology to ensure gamers health and performance is the top priority. This level of passion and commitment is something that we at EXCEL really resonate with, as we are constantly striving for the ‘Power of Better.’”

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