Hard Rock casino adds QCI platform

Hard Rock Casino Northern Indiana and Quick Custom Intelligence have announced that the QCI Slot Platform has been selected and is being deployed at the new property.

The QCI Slot Platform optimises the gaming product mix by understanding player interaction at a deeper level, which machines perform best and which to remove from the floor without impacting revenue.

And QCI’s animated contour mapping tool immediately identifies high-traffic areas, popular machines and customer trends, yielding improved game performance. Director of slot operations at Hard Rock Casino Northern Indiana, Cameron West, said: “We are excited to work alongside the QCI team to further develop our gaming analytics.

“With the QCI tool we will be able to enhance the gaming experience of our guests here at Hard Rock Northern Indiana and continue to deliver a truly authentic gaming experience.” CEO of QCI, Dr Ralph Thomas, stated: “We are honoured that Hard Rock Northern Indiana has selected the QCI tool to assist with managing and optimising their gaming floor. 

“This is the second QCI tool the property has purchased. Our growing partnership exemplifies the importance of the QCI collaborative philosophy in regards to continued enhancement of our products. 

“With over 50 casino resorts in North America and over 3,000 sites worldwide using our tools, we are confident our proven product will meet the growing needs of the Hard Rock Casino Northern Indiana.”