Gaming Innovation Group powers up JOY Enterprise’s platform Playr.bet in Latin America

The deal follows its partnership entered with a leading European land-based casino operator earlier this week and marks the inclusion of another prominent casino operator in the scope, as well as the reinforcement of GiG’s market position in Latin America.

Effective operations:

On the other hand, JOY Enterprise B.V. will benefit from GiG’s state-of-the-art technology through the delivery of a unique customer experience expected to extend the operator’s customer base and propel its further growth. For this reason, the company partnered up with GiG to ensure the most effective operation of Playr. bet, the operator’s new launch in the fast-growing market.

Promising market:

Indeed, the LatAm market has seen an expansion that resulted in revenues exceeding $7 billion in 2021 alone. With a population of over 400 million and a growing number of regulated markets, the region is exceptionally promising and lucrative for providers and operators capable of offering the utmost player experience. GiG and JOY are positive in this regard.

New revenue streams:

Luis Fernando, Director of JOY Enterprise B.V., said: “This is a new venture into an unknown vertical for us and it was clear from the start that GiG’s technology would enable us to access the opportunities inherent within our existing customer base. What was also clear throughout the process was GiG’s capacity to help us understand the challenges ahead of us, and moreover, to help us overcome them. They were a partner for us even before we had agreed on the deal in that regard, and ensured we wanted GiG as our platform provider”.

Commenting on the deal, Richard Brown, CEO of GiG said: “Delivering new revenue streams for organizations with established online customers is at the core of what we can offer. Whilst remaining committed to the principles of not resting on our successes, we can take pride in the continued strength of our technology and on the strength of the relationships we’ve built with our partners.”