Gaming Industry for Ukraine exceeds target

The gambling industry’s charity appeal to raise funds for Ukrainians displaced by the Russian military action has reached its target of £250,000, but organisers are calling for one last push until the end of the month.

As so many generous individual and corporate donors from across the gaming sector have stepped up to support the campaign, the organisers have decided to keep the GoFundMe campaign running until April, to give even more people the chance to support the Gaming Industry for Ukraine initiative.
The campaign is providing funding to Choose Love, as the registered charity has the ability and infrastructure to target these donations quickly to a range of NGOs on the ground supporting purely humanitarian efforts.
The campaign will continue to provide donors with Choose Love’s updates through LinkedIn and other social channels over the coming weeks.

Co-organiser Shona ODonnell, head of strategic events at Better Collective, said: “I’ve always been proud to be a member of the gaming community and never more so after seeing how they have got behind this campaign to send aid to Ukraine.

“It’s been overwhelming to see the support from all sectors of the industry, both at a personal and company level.”
Choose Love is in the process of granting aid to 23 organisations providing vital aid in and around Ukraine. Since the campaign has begun, it has committed $1.4m to humanitarian organisations, including money raised from this gaming industry campaign.