The Dutch gambling authority, the Kansspelautoriteit, has clarified new rules that apply to advertising and recruitment for games of chance, following the introduction of the country’s Remote Gambling Act in April.
Under the new law, there is a legal requirement that recruitment and advertising may not be directed at socially vulnerable groups such as minors.
The authority has said that it takes into account the design, language, products and people used in advertising and that it should not be presented in or around radio and TV programmes aimed at young people.
The authority has also made it plain that it frowns on the use of professional athletes and teams in advertising and recruitment. The use of role models concerns the regulator and it advises licensees to investigate the reach of the role model among young people before using them.