The feedback from BEGE in Sofia, Bulgaria, last week for G-Digital’s Wheel of Fortune was overwhelmingly positive.
Many visitors to the show took the opportunity to get to know and understand the benefits that the Wheel of Fortune offers. It is a marketing tool to enable focused campaigns to be offered. In this way customers can be rewarded in a chosen way. For example, it can be linked with a loyalty card so that players with such a card can spin the wheel – in this way the loyalty card system can gain in importance.
Another example is that it can be linked to purchases made over a certain amount, thus rewarding customers who have made such a purchase. “The possibilities are endless”, explained Ljubo Benko, CEO and founder of G-Digital.
“The Wheel of Fortune is simple to programme, meaning that our customers can make use of it in different ways. Let me stress that the Wheel of Fortune should not be seen as a game – it is a marketing tool to manage campaigns.”
The first client for the Wheel of Fortune was Casino Lugano in Switzerland, where it has been an instant success and has become an important way to reward customers.