F1 sponsorship deal for Jack’s

Jack’s Casino, the Dutch operator, has entered into a sponsorship deal with Formula 1 Heineken Dutch Grand Prix.

JVH Group, which operates in 86 venues in the Netherlands under the brands Jacks Casino, Flash and Flamingo, will commit to the Dutch Grand Prix from next year.

JVH CEO Eric Olders said: “We have been closely associated with motor racing for many years and share a passion for the sport. The fantastic combination of tension and relaxation at the Dutch Grand Prix is what you see in the gaming experience that we also offer with our services.”

Norbert Kout, CMO at JVH, added: “Our group has been active in motor sport for several years and sponsors, for example, the Jack’s Racing Day on the circuit in Assen, the largest combined car, motorcycle and kart racing event in Europe.

“We are also a media partner of Ziggo Race Café, which is broadcast around all Grand Prix events. We sponsor rally sport and within the Porsche Carrera Cup Benelux we have sponsored. The big step to the Dutch Grand Prix is actually a logical continuation of what we are already doing in racing.”