As Soft2Bet enters its fourth year, the company’s rapid-fire growth shows no sign of stopping. With 2019 spent releasing innovative brands and expanding into new markets the company has gone from strength to strength. European Gaming spoke to CEO Boris Chaikin about Soft2Bet’s beginnings, its swift progression, and its plans for 2020.
Soft2Bet has experienced a very exciting four years, how did it all begin and what has led to the company’s success?
The company was founded in late 2016 by a team of just five people and its rise has been meteoric. We now have more than 250 hugely talented employees which help design and launch numerous successful products, with thousands of games now available on our sites. Soft2Bet’s creation was centered around the ethic that the company would bring a unique approach to markets and brands. In less than four years, we’ve grown in a truly global company with offices in Ukraine, Bulgaria, Malta, and Cyprus with some of the brightest, open-minded individuals in the industry growing with us.
We build top quality online entertainment websites from scratch, and having honed our innovative designs and sound solutions, we’ve attracted customers from all over the world. Our casino and live sport offering are evolving month by month, keeping our brands fresh and exciting for all our customers. While some companies in the industry may have been around longer, our individuality and consistent development of new products has led us to the forefront of the sector.
The company’s focus was formally on B2C but last year you entered the B2B market – can you tell us why you chose to enter the sector?
We’ve not changed our focus as such, it’s more about diversification. Having acquired a wealth of experience in the B2C sector, it placed us in the exciting position of being able to develop projects and adapt to issues with solutions with which companies who have only B2B experience may not possess. The transition was a logical move with the development of our in-house platform and brands such as Wazamba.com, Nomini.com and Rabona.com becoming something operators wanted to use. Transitioning to any new market comes with its own opportunities and challenges, but with such an experienced team and with my decade-long background in B2B, it has been a rather exciting period for the company.
You mentioned Rabona, could you tell us more about your latest brand?
Rabona is named after the revolutionary football kick and the sportsbook and casino was developed to be just as innovative as the move itself. Its unique inbuilt gamification makes it a game changer for sports fans. By placing bets, players earn points allowing them to collect cards with football players and teams which they can exchange to unlock exciting bonuses. The merging of sports betting and gamification is rarely seen in the market and our analysis shows it’s very popular with players – increasing both their engagement and brand loyalty. Built around and powered by proprietary technology, with its innovative graphics and enhanced gamification, Rabona is designed with sports fans in mind.
What does Soft2Bet plan to showcase at ICE London this year?
Both Soft2Bet and its affiliate partnership, 7StarPartners, are gearing up to take ICE London by storm. We will be on Stand N9-524 showcasing our multi-brand portfolio featuring recent launches such as the aforementioned Rabona and the record-breaking casino Nomini, along with other leading brands including Wazamba, Campobet and YoYoCasino. We’re also exhibiting our state-of-the-art B2B product range, which includes a highly advanced casino and sportsbook platform, multi-currency payment systems, and multi-lingual titles from the world’s top gambling providers alongside expert affiliate marketing and design teams.