S.S.C Napoli in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have officially announced that they will launch a $NAP Fan Token on the fan engagement and rewards app Socios.
Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, games and competitions on Socios.
The $NAP Fan Token will grant I Partenopei worldwide unprecedented access to the club. Engagement opportunities for $NAP Fan Token holders will include the chance to vote in interactive club polls on the Socios app.
In addition, fans will be able to put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way. Fans can also look forward to accessing exclusive content and experiencing Socios’s geo-location, augmented reality feature ‘Token Hunt’.
Details on when the $NAP Fan Token will launch, as well as the price and supply will be revealed shortly.
For SSC Napoli, the partnership with Socios. represents real added value, helping the club reach its fans globally and engage with them in new and innovative ways. The polls and the additional engagement opportunities Napoli will create with Socios will help grow the club’s brand presence internationally, reinforcing the day-to-day relationships with fans all over the world.
Socios is a direct-to-consumer (D2C) platform that uses blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. Over 1.2 million fans across the world are now using Socios.
More than 90 major sporting organizations have partnered with Socios, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national football teams, as well as a number of leading teams from F1, esports and cricket. Napoli will become the sixth Serie A club to launch a Fan Token on Socios.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios has major expansion plans and is targeting many more Fan Token launches throughout the world. The company has multiple office locations around the globe. It has recently opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires, and will soon open a North American office.
Serena Salvione, Chief International Development Officer of Napoli said: “Partnering with Socios has a special value for us, being the brand more and more involved in global projects and driven by fans’ engagement objectives. We are constantly looking for new ways to make our fans feel part of the club in the digital environment and for them to have their voices heard on a daily basis. Socios will help us in doing that and we can’t wait to work closely with our new partner and come up with unique activation ideas”.
Alexandre Dreyfus, CEO of Chiliz and Socios, said: “Napoli is a world-renowned club with an illustrious history and a proud, passionate fanbase. We look forward to creating unprecedented engagement opportunities for I Partenopei across the world.
“Today’s announcement takes our roster of Serie A partners up to six teams; that means a quarter of Italy’s biggest clubs are now using our platform to improve the fan experience for their global support.”
“We have established a very strong presence in the Italian sports industry, but our mission to shift passive fans into active participants in Italy and around the world continues. There is so much more to come.”