ESA Gaming bolsters position in Italy via Microgame with EasySwipe distribution agreement

Home » ESA Gaming bolsters position in Italy via Microgame with EasySwipe distribution agreement

After its poker product recently went live in Colombia, Malta-headquartered provider of mobile online gaming products, ESA Gaming, has partnered with Italian online gambling company, Microgame, in a deal that “cements its position as a premium supplier of unique content to local operators.”

Under the distribution agreement, the innovative games provider’s trademarked EasySwipe family of lightweight HTML5 mobile-first games that seamlessly integrate into sportsbook or gaming sites will be made accessible to the Benevento-headquartered firm’s operator partners. 

Product benefits:

Billed as “a new breed of games,” the titles increase the opportunity for operators to “engage, cross-sell and convert” from sportsbook to casino, while “super-fast performance and open sessions” enable players to swipe in and out without disrupting their sports betting experience.

According to the provider, EasySwipe games provide:

  • More screen time – enhance engagement and boost screen time by around 5 percent
  • Instant cross-sell – cross-selling capacity proven to increase with an average of 20 percent of sports players converted 
  • Higher revenue – help to increase sports revenue by 3 percent
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Included in the games to be made available to Microgame customers are player favorites such as the football-themed instant win game, Goal Mine and the fruit-themed slot, Fruit Staxx, along with “swipe-in” versions of  European Roulette and Blackjack. 

Commenting on the addition, Chief Executive Officer for Microgame, Marco Castaldo reportedly said they have been active in the Italian market for two decades and that is partly due to them “partnering with the most innovative suppliers capable of facing the needs of a market that is constantly evolving.”

The CEO went on to say…

“ESA Gaming is one such supplier and their portfolio will undoubtedly attract the attention of our customers and complement our offering.”

Italy’s leading service provider for the remote gaming market, Microgame supplies products comprising casino, with over 500 titles including video slots, table games, video poker, and live casino games, as well as poker, betting, skill games, bingo, virtual betting, fantasy sport, instant lotteries, and totalisator games. Furthermore, its Betting Operating System (BOS), gaming application platform is utilized successfully by leading iGaming sites such as BetItaly, Codere, Lottoland, Merkur Win, OlyBet, SportPesa, Spanish operator Luckia and many more. 

Market demand:

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For its part, ESA Gaming Director Zorica Smallwood added…

“We have established a significant presence in the Italian market and this deal with Microgame will see us cement our position as a premium supplier of unique content to local operators.

“Microgame needs no introduction and this partnership underlines the demand of our games in the Italian market and we can’t wait to further grow our presence together.”

Colombia debut:

As mentioned, ESA Gaming’s poker product including Texas Hold’em, Omaha and tournaments, recently went live in Colombia via an agreement with Bogotá-headquartered BetPlay, the online gaming interest of the South American county’s national lottery operator Corredor Empresarial S.A.

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