DraftKings Incorporated and FanDuel Group ink NBA alliances

Home » DraftKings Incorporated and FanDuel Group ink NBA alliances

American online sports wagering giants FanDuel Group and DraftKings Incorporated have announced the signing of separate deals that are to see them serve as co-official sportsbetting partners for the National Basketball Association (NBA).

Boston-headquartered DraftKings Incorporated used an official Thursday press release to detail that it will now be able to integrate assets from the world’s premiere professional men’s basketball league into its own promotional offers and mobile-friendly sportsbetting, daily fantasy sports and free-play services. The operator stated that the arrangement is to also see it become a presenting sponsor for the betting-focused NBABet telecast distributed via the NBA League Pass and the NBA TV app and have its lines, odds and props displayed alongside ‘other forms of gaming-centric content’ as part of the ‘live-game experience’.

Marketing moves:

Ezra Kucharz serves as the Chief Business Officer for DraftKings Incorporated and he used the press release to explain that the new alliance builds upon a 2019 deal that saw his firm sign up to become an authorized gaming operator for the NBA. The executive declared that the expanded relationship is to moreover give the operator the right to display its advertising during selected live ‘tentpole events’ such as the NBA All-Star Game and the NBA Draft.

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Read a statement from Kucharz…

“The NBA season only just tipped off and yet we have already seen the immediate impact of the sport among our customer base with significant reengagement along with healthy new betting activity across all of our states. All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players and we are pleased to continuously collaborate with the league on new fan-centric platforms like our NBABet integration.”

Attractive accoutrements:

For its part and New York-headquartered FanDuel Group used its own Thursday press release to herald the inking of a similar multi-season deal that is to see creatives for its mobile-enabled services and social media platforms feature NBA player imagery and highlights. The operator pronounced that it has furthermore been granted the right to create and promote online casino games complete with trademarked logos while continuing to utilize ‘betting data and league marks and logos across its sportsbetting and free-to-play game offerings.’

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Transmission trappings:

The President and Chief Executive Officer for FanDuel Group, Amy Howe, disclosed that her company was previously the official daily fantasy sports partner for the NBA and is to now similarly serve as a presenting partner for the league’s weekly NBABet broadcast and have its odds displayed at NBA.com. She asserted that all of this will be complemented by the ability for her firm to integrate assets from the top basketball league in the United States into its many ‘sportsbetting, daily fantasy sports and online casino platforms.’

A statement from Howe read…

“FanDuel Group’s partnership with the NBA has been a cornerstone of our success for many years and together we have revolutionized what is possible in a partnership between a professional sports league and a sports gaming operator. As we move into the next phase of our relationship to include the National Basketball Players Association (NBPA), we are excited to once again reimagine how we engage basketball fans.”

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