Deal tailors gamblers’ marketing

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A partnership between Light & Wonder and Optimove will provide real-time marketing campaigns.

The newly-confirmed relationship will see CRM solutions specialist Optimove upgrading Light & Wonder’s solutions, enhancing the operators’ ability to react to individual players’ actions in real-time by tailoring messages and offers across multiple channels.

Toby Partridge, director of player accounts at Light & Wonder, said:  “Strengthening out strategic partnership with Optimove is a perfect example of our commitment to making targeted value-enhancing collaborations designed to advance our operators’ multi-channel marketing capacities.

“Optimove offers a proven best-in-class CRM marketing solution and our operators can now easily harness that technology to focus on long-term retention by ensuring each player gets maximum value from every interaction. This improves customer lifetime value and overall bottom line.”

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