Danish online gambling market sees an increase in participation rate

Home » Danish online gambling market sees an increase in participation rate

New data from Danish gaming regulator Spillemyndigheden shows that Denmark’s online gambling industry has seen an increase in the participation rate. So much so, that it came in second on the list covering all of Europe. Denmark is one of only three countries where the majority of its gross gaming revenues come from online operations.

Mobile Gaming Increase

The regulator assessed 18 markets in Europe and found that only Sweden had a higher participation rate, and it was not on a large scale. Sweden reached 59% while Denmark came in at 53.1% in 2019. Denmark earned $826 million in revenues from the online market last year.

Third on the list was Norway, which was the only other country to see most revenues come from iGaming. Great Britain was next in line, with a 45% total. When it comes to Denmark, the majority of players are doing so via a mobile device rather than a computer. As in other countries, players find mobile devices like smartphones and tablets more convenient and less restricting than a desktop or laptop.

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Online revenues from mobile gaming in Denmark grew by five percentage points and came in at 61% year over year. This is a big jump when you consider that online revenues from mobile devices were only around 11% back in 2012.

Major Growth

The Danish online gambling market first started in 2012 and players only spent around DKK2.4bn online. Only just over 30% was seen in total earnings online. Since the launch, the online market has seen growth each year. It appears as though 2020 will not be different as the COVID-18 pandemic has limited the land-based sector and players still had access to online gaming options.

Overall, online gambling has helped the market grow by over 25% since 2012.


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