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The Global Esports Federation (GEF)  announced a new strategic collaboration with Nielsen, the global leader in media measurement, valuation, data and insights. Through this alliance, Nielsen Sports will provide the GEF market research analysis, insights and data provisioning to amplify the value of the GEF and its efforts in convening the world’s esports ecosystem.

“The collaboration with Nielsen offers the Global Esports Federation access to best practice measurement methodologies and extensive global research experience in meeting the needs of the GEF and the community we serve,” said Paul J. Foster, Chief Operating Officer, Global Esports Federation. “The world is experiencing a tremendous acceleration in the development of esports to connect, entertain and excite the world at an ever-increasing pace. We are able to leverage on Nielsen Sports’ expertise in providing relevant insights and data that will help focus the GEF, our members and partners to guide our work as we look to the future for esports.”

The focus of work will help the GEF optimize its commercial and stakeholder engagement strategy as the Federation evolves its efforts in forging new relationships, as well as developing the community and the connection between sport, esports and virtual sport.

“With longstanding expertise in media consumption measurement and valuation, combined with an unparalleled view of the esports ecosystem, Nielsen Sports is uniquely positioned to help the Global Esports Federation succeed in its mission to further elevate competitive gaming. This new collaboration, leveraging our best in class data and insights will ensure the brightest possible vision of esports,” said Marco Nazzari, Managing Director, International, Nielsen Sports.

Nielsen Sports is the premier global provider of analytics and insights within the sports industry, offering the most reliable source of holistic market data in the sector and the most complete view of consumer trends and habits worldwide. The company’s esports practice provides sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving the fast-growing competitive gaming market forward.

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