Custom Group targets gaming at ICE

Custom Group is a hi-tech solution company that integrates skills, knowhow and technology to offer market solutions that bring hardware, software and services into synergy.

Last week at ICE London the Italian company was showing a comprehensive offer that brings together hospitality solutions (POS PC systems, fiscal printers, cash registers and mobile devices) and those more targeted towards betting and gaming.

In the data intelligence sector, each of the Italian company’s solutions are created in a synergistic perspective, where software features determine the form of the hardware, which, in turn, is organised to implement data-driven operations.

The Custom Service Center is an original, “made-to-measure” and truly next-business-day service, based on the evolution of the market and the needs and technology that revolve around the store from day to day.

The company’s augmented reality technology ecosystem mixes real and virtual, making it a major development driver, facilitating the work of operators on the one hand and, on the other, offering greater engagement and retention of end consumers.

Custom has, in the 10 years from 2009, grown from €40m to €183m in consolidated turnover. It is present in 15 fiscal markets and 76 countries around the world.

Custom’s products and technologies have become synonymous with reliability, innovation and the state-of-the-art for the world of retail, hospitality, self-service, industry, public transport, entertainment, lotteries and betting.