Crown appoints Keighery to work on brand

Crown Resorts has appointed Danielle Keighery to the newly created role of chief corporate affairs and brand officer to help repair the damage to its reputation as a result of recent revelations.

Currently the chief customer officer at Bank of Queensland Group, Keighery also spent 16 years at Virgin Enterprises and Virgin Australia Group in senior executive roles across corporate affairs, brand, marketing and customer experience.

Commencing early in 2022, Keighery will lead Crown’s brand and reputation work across all touchpoints and align its corporate affairs, public relations, government relations, brand, sponsorship, media and all corporate communications functions under her stewardship.

Keighery brings to the role more than 20 years’ experience leading integrated corporate and public affairs customer, and marketing functions for some of the world’s largest and most high-profile companies in the aviation, telco, media and wealth management sectors.

Crown Resorts CEO Steve McCann said Keighery’s appointment is the latest in a series of key hires to the new executive team and is an important step in enhancing the way Crown communicates with stakeholders right across the board.

Source: Asia Gaming Brief