BTG and Anthem collaborate to deliver compelling outcomes for their customers and players
Innovative pioneer of industry leading slots, Big Time Gaming (BTG) has appointed Game Data Science specialist, Future Anthem, to enable deep player behavioural understanding on its hugely popular portfolio of game titles.
Initially available on the Relax Gaming platform, BTG will access Anthemetrics – Future Anthem’s Game Data Science platform – which provides player behavioural modelling and interactive visualisation on games, predicting performance and identifying optimisation opportunities that will benefit Relax Gaming’s operator partners and their players.
With spin-level data at its core, Anthemetrics provides BTG with the capability to analyse and optimise the gaming experience on its games.
Commenting on the partnership with Future Anthem, Nik Robinson, CEO, Big Time Gaming said, “Leveraging the data provided by Future Anthem and applying that to our games, could be a huge milestone for BTG, providing us with an opportunity to continue optimising our innovative slots. This is the first step in an important partnership that offers multiple growth opportunities that will benefit our customers and their players.”
“Big Time Gaming has always been a leader within our industry and its commitment to Game Data Science and player personalisation, protection and optimisation is exciting. Whilst we are starting with player-level insight on an important BTG distribution partner like Relax Gaming, I’m confident that there will be multiple opportunities for us to work together across the entire BTG portfolio in the future.” said Leigh Nissim, CEO and Founder of Future Anthem.