Brazil-based playing card manufacturer Copag has announced the expansion of its operations in Latin America by means of a joint venture agreement signed with Big Bang Entertainment.
With the agreement, Copag will increase its brand portfolio and expand its distribution in the Latin American territory. Together, both companies will have a broader geographic reach that will allow them to grow in new countries and channels.
“We are thrilled with this new opportunity in the Chilean market. Big Bang shares the same values and vision for the future and is completely aligned with our strategic growth objectives”, said Ana Carolina Gonçalves, Copag CEO.
The joint venture will generate important benefits for consumers and clients alike, since it will provide new offers of complementary brands, products and services for the Big Bang portfolio.
According to Paulina Abud Elías, general manager of the new Big Bang/Copag company: “This association is a great opportunity to strengthen the leadership position in terms of children’s collectible and game entertainment in Chile and in the entire Latin American region.”