College football tie-up for casino operator

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Non-profit organisation Fiesta Bowl, from Arizona, US, has entered a sports betting partnership with Caesars Entertainment.

The multi-year agreement will cover all games at the Bowl, other events and education. Fiesta Bowl is part of the college football scene in Scottsdale, Arizona.

The community-focused activities at Fiesta Bowl matched to the ethos of Caesars can benefit from the new legislation permitting legal sports betting in Arizona.

Caesars will host fan lounges with the stadiums for the PlayStation Fiesta Bowl and Guaranteed Rate Bowl. Sports betting goes live in Arizona on September 9.

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