Alan Claypole has been appointed head of product at Blueprint Operations, the Gauselmann Group subsidiary in the UK.
Claypole has a long record in games creation, development and management, having formed the Livewire Gaming studio that was recently acquired by the German group.
David Purvis, managing director of Blueprint Operations, said: “I consider Alan to be a key addition to the team as Blueprint Operations consolidates its position as the UK’s pre-eminent games developer across the adult gaming centres, bingo and pub sectors.
“The digital format enables a games supplier to be both proactive and agile and Alan’s expertise and breadth of experience will help us to achieve our core objective, which is to maximise revenue on behalf of customers.”
He added: “As head of product, he will take responsibility for the entire content journey that includes identifying the right games, seeing them through the development process, deciding when to deploy games and achieving the optimum blend, balance and mix of the gaming offer.
“Alan will also be responsible for planning the content road map going forward and tailoring the offer to meet both sector and customer needs.”
Said Claypole: “Blueprint is a company that I know extremely well both in my former role as a supplier of game content and even more so since the acquisition of Livewire, which was completed last November.
“It is possible to have a much greater degree of involvement with digital content and the adjustment and refinements you make can enhance the player offering and drive machine revenue – which is what it’s all about.”