Clarion matching exhibitors with buyers

A £250,000 investment to match influential buyers from around the world with companies exhibiting at ICE this year has been made by Clarion Gaming.

The show organiser’s new initiative is called Hosted Meetings and is being developed by Newbridge Events, a company with a record of working alongside major show organisers and brands, including the UK Government Department of International Trade, to ensure maximum return on investment.

Stuart Hunter, managing director of Clarion, said: “The programme is a key component of the ICE Charter that we published last summer and which was created in order to maximise the ROI exhibitors receive from being part of the show.

“The exhibitors provide intelligence on the type of buyers they need to see and the Newbridge team then identify the profiles of potential customers to bring them together.”

The show is set for April 12-14 at the ExCeL centre in London.