Cashless gaming progress in UK AWPs

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Early feedback from the application of the Game Payment Technology system introduced into the UK street market suggests that the cashless process is breaking through the forecasts.

The first 350 GPT-enabled AWP machines utilising the technology have returned data showing average monthly value of electronic funds per machine increased by more than £108. This is more than five times the forecast that was made pre-launch.

Backed by trade association BACTA, the GPT is confounding some of the stereotypes and accepted views surrounding age and use of technology. Data has shown that the majority (62 per cent) of those using the GPT cashless app were aged 40 and older, underlining the widespread acceptance of apps in general and GPT’s simple and user-friendly navigation.

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BACTA’s head of finance and operations, Robert Gibb, who is part of the senior team leading the GPT initiative, is pleased at the progress that’s been made and the player insight that’s been generated. 

He stated: “We are delighted at the feedback and data. This validates our development strategy and the attention to detail that underpins the entire GPT player experience. There has been a high level of player acceptance among all age segments. Acceptance translates into usage, which is evident in the average value of electronic funds per machine being far in excess of forecasts. “Although the headlines relate to the value of funds and the age profile of users, we have also learned important tactical lessons – such as the most effective use of PoS materials – thanks to the positive dialogue that we enjoy with our pub operating partners, whose insight has been and continues to be invaluable.”

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