Canadian lotteries renew SG contract

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The lotteries in the Canadian provinces of New Brunswick, Prince Edward Island, Nova Scotia, Labrador and Newfoundland will continue long-term to have Scratch ‘n’ Win games from Scientific Games.

Atlantic Lottery, which serves the provinces, has awarded SG a new, five-year contract to serve as its primary instant game partner, with an option to extend the agreement for a further five years.

Said Maureen Wojick, vice-president of lottery and living lab for Atlantic: “SG has solidified its long-time partnership with Atlantic, delivering strong sales growth for our Scratch ‘n’ Win products and topping our previous year by 9.8 per cent.

“We are focused on using the company’s analytics to create a game portfolio that continues to drive performance while entertaining our players.”

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