The Canadian sports betting market could eventually generate $25bn in retail and online wagering annually in a scenario that would include legalisation of single-game wagering.
This is according to a white paper from PlayCanada, a leading source for news and analysis of the fledgling Canadian gaming market. The paper explores the nuances of a market that could begin to launch before the end of 2021.
Once mature, the Canadian market “could generate billions of dollars of gross proceeds and hundreds of millions in taxes and fees annually,” according to the report.
“Like the US, the Canadian market will be decentralised, leaving each province and territory to adopt legal sports betting and then create their own regulatory frameworks.”
“Because of that decentralisation, many questions remain about what the Canadian market will look like once it has been built out. It is safe to say that at the moment sportsbooks view Canada as one of the largest single remaining opportunities in North America.”