Camelot extends lottery partnership

An extension to Camelot Lottery Solutions’ partnership with the Arkansas Scholarship Lottery in the US, has been agreed.

The Camelot role with ASL will extend for another two years to help implement its commercial plans with more data-driven insights and business intelligence.

Camelot’s CEO Wayne Pickup, said: “We have been working with the ASL for the past five years and have played our part in helping to increase the money available for scholarships. Competition for consumer dollars is as fierce as it has ever been. We want to ensure that lotteries like the ASL remain competitive in a changing landscape.”

Total lottery sales and net proceeds in Arkansas have grown by ore than 25 per cent since the beginning of the partnership between the company and the lottery.