Caesars Entertainment is pursuing a New York gaming licence for the famous Times Square location in conjunction with SL Green Realty Corp.
The two companies announced a partnership to redevelop 1515 Broadway as a premiere entertainment and gaming destination in the heart of Times Square. It would be named Caesars Palace Times Square and would “provide billions in tax revenue to the city and state,” said the companies.
“It would also accelerate New York’s economic recovery through strategic partnerships with area businesses utilising its industry-leading loyalty programme Caesars Rewards, home to more than 65 million members,” said Caesars.
The Rewards members would be able to use credits at Broadway shows, local hotels, restaurants, retail stores, comedy clubs, entertainment venues and other locations, bringing more tourists to area’s businesses and creating jobs.
The venue would include a Broadway theatre, they said, and this has drawn support from Actors’ Equity and the proposal has been supported by other local businesses.