Caesars Entertainment is now the exclusive casino partner of the Chicago White Sox baseball team and Caesars Sportsbook is an official sports betting partner.
Caesars now reinforces its presence in Illinois, already having the Harrah’s Joliet, Harrah’s Metropolis, Horseshoe Hammon and Grand Victoria Casino Elgin venues.
The two companies are already a gaming operator of Major League Baseball and can now access official White Sox logos, LED signage, digital and social media assets and other White Sox experiences available through its loyalty programme.
There will also be prominent TV-visible signage at the stadium and the team will integrate Caesars brands into its marketing efforts, merchandise and experiences.