Caesars clinches Houston Texans NFL deal

Caesars Entertainment has announced an agreement with the Houston Texans to become the official casino partner of the NFL team.

“I’m thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans,” said Texans president Greg Grissom.

“We have some great events lined up for this upcoming season that fans will not want to miss and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”

As part of the agreement, Caesars Rewards, the most extensive customer loyalty program in the industry, will sponsor the free-to-play Schedule Pick ‘Em game, available on the Texans official mobile app.

Leading up to the NFL schedule release, fans can submit their match-up predictions for a chance to win exclusive prizes such as a paid trip to a Caesars Entertainment destination property, game tickets and more.

Additionally, at each game, one Texans season ticket holder will be selected for a chance to win an all-inclusive trip to Las Vegas, where they’ll be treated like royalty. This fun-filled fan experience will increase in value each time the Texans score.

As part of the partnership, Caesars Rewards will be integrated into the team’s promotional channels, including in-stadium signage and digital and traditional media assets.