Ready for the relaunch of the major leagues sports seasons in the US, two of the biggest names in the sports betting industries have extended their partnership.
Scientific Games and Caesars Entertainment already have an existing digital sports betting relationship but now it is expanding. The recent unveiling of sports betting in Pennsylvania and Indiana and with it the opening of the former state to online casinos, has been the catalyst.
Jordan Levin, CEO digital, for SG said: “Caesars has always been a market leader, well known for delivering superior player experiences in the traditional gaming space. Our scalable technology, complemented with a US player-centric experience, enables Caesars to deliver on its service legacy by offering exceptional betting and digital gaming experiences that reach new audiences across key markets.“
Extending the duration of their operating agreement, the two companies are partnering in bringing digital sports betting and igaming to players in Pennsylvania. Caesars has launched The Book at Harrah’s Philadelphia in January last year and has now gone live with a new online offering in the state powered by SG’s OpenSports and OpenGaming product suites.