Caesars and Saints in branding deal

The New Orleans Saints and Caesars Entertainment have announced the formation of a 20-year, exclusive naming rights partnership that rebrands New Orleans’ iconic downtown stadium as the Caesars Superdome.

Caesars Superdome will host all Saints home football games and Super Bowl LIX to be played in February 2025.

The building will also host the 2022 NCAA Men’s Final Four, the annual Sugar Bowl and College Football Playoff contests, a variety of concerts and hundreds of other annual events including Essence Festival, the Bayou Classic football game between Grambling State and Southern University, the New Orleans Bowl and the Louisiana State High School Athletic Association Football Championships.

“All of us at Caesars are proud to be part of New Orleans’ vibrant culture. We understand that the Superdome is more than an iconic venue – it’s the symbol of a resilient and innovative community,” said Tom Reeg, CEO of Caesars Entertainment.

“We’ve had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state and the entire Gulf Coast region.”