In March Relax Gaming, the igaming aggregator and supplier of unique content unveiled their latest innovation, its Dream Drop Jackpots product, a five-tiered progressive jackpot designed to revolutionise slot gameplay, offering players the biggest must-hit jackpot to date.
European Gaming caught up with the company’s CCO Nadiya Attard on how the product is faring in the European market.
Snake Arena and Temple Tumble 2 are two incredibly exciting games. Can you tell us a bit more about why you chose these games to introduce Dream Drop?
The thought process behind the Dream Drop mechanic took more than a year of planning and careful analysis, so when it came to applying it to a slot game, we approached it with the same dexterity. Temple Tumble 2 and Snake Arena are both blockbuster titles as a result of their unique mechanics, beautiful graphics and, fantastic long-term results. These elements make both games ideal for introducing a new functionality like Dream Drop to our audience as it provides a comfortable mix of familiarity and originality. Just one month since the launch of our debut title, Temple Tumble 2 Dream Drop, and it’s clear that the game choice has resonated with players.
What can you tell us about future titles that Dream Drop will be added to?
The first stage of launching the functionality sees us using familiar titles to expose our players to new material, encouraging them to experiment with the mechanic – something imperative to this early phase of the product’s lifecycle. Following this, we’ve got a roadmap packed with brand new hot titles to add to the Dream Drop space. Once the mechanic has earned the trust and esteem of our audiences they should expect to see some even more exciting games paired with Dream Drop.
In which markets has Dream Drop seen particular uptake?
Dream Drop has worked tremendously well across all our key markets including Scandinavia and the UK but has also had Major winners as far away as Peru – where for as little as €2, someone won the jackpot! The initial uptake has been fantastic, and we are looking forward to expanding its reach. As a studio, we’re well-known for having ambition and not being afraid to think outside the box, we wanted to use this reputation to make a bold statement, both to slot enthusiasts and the rest of the industry.
It became clear almost immediately that we didn’t want to develop another classic legacy-type jackpot that was already commonplace in these markets, however we were also quite aware that innovating in such a crowded space would be a challenge, but we’re confident we’ve pulled it off.
Are there plans to customise this to the North American market?
Given our strong foothold in Europe, we are excited about offering as much of the Relax portfolio, including our showcase products, in the emerging and rapidly growing North American markets. With regards to the Dream Drop functionality, launching in the region will rely heavily on the ability to have countries or states share in liquidity aspects. Analysis and surveying of the landscape are currently underway and we’re eager to see how we can bring such a fantastic offering to a broader player-base.
Before the launch, Relax indicated that these jackpots would drop more frequently than those in other traditional jackpot slots. Has this been the case so far?
Absolutely! In just seven weeks we have had over 280,000 winners and 11 major winners. With our jackpot heating up every other week, and operator feedback flooding in, it seems to be shaping up to be one of the best-performing global jackpots in the industry today.
The five-tiered progressive jackpot is inspired. Can you tell us about the thinking behind this and how players are reacting to it?
As with most of our productions, the inspiration is derived from listening to our operators’ feedback on their perception of the market and what their players are looking for. Aiming to innovate from the start, we began by looking at the traditional jackpots currently occupying the space, most of which are open-ended meaning that they can go months without dropping. We brought something entirely different to the table with our must-win functionality. We believe in finding the sweet spot between mounting excitement in our players and awarding gratification, with fairness given top priority; Dream Drop aims to do just that with its frequent jackpot drops.
What’s the ultimate long-term goal for Relax Gaming’s Dream Drop Jackpot?
Our goal is to be the number one jackpot provider in the industry for all the right reasons, such as fairness, exciting gameplay, innovation, exceeding operators’ targets, and ultimately reinvigorating the jackpot sector.
As with every product vertical we explore, we aim to bring something fresh to the table, remaining rooted in differentiation and never backing down from a challenge. At Relax, we only launch products that we truly believe in and continually build upon successes. In the case of Dream Drop, we’re already working on promotional tools and campaigns that are set to roll out shortly and give it an additional boost.