Flutter’s Paddy Power is to install digital betting shop displays at 40 of its UK venues by the end of the year.
Platform provider BoscaSports is offering technology and content with a service already delivered to over 5,000 Tote screens at 84 of the 86 race courses in th UK and Ireland.
The new in-shop displays give live information and Paddy Power pricing on all key sporting events throughout the day, keeping the retail display space live and relevant.
The shops will feature BoscaSports Interactive, a touchscreen solution offering players digital tools previously only available online.